Scoop
User Interface design, 2021
Program used: Photoshop, Figma, Miro
A one-month project which I collaborated with three classmates. We want to make a news feed that emphasizes local communities, letting even the busiest people remain accurately informed and in touch with their world.
User Research
Target Demographic:
Newsfeeds for women, age 34-39
Typical problems of newsfeeds:
-
Inaccessible due to subscription fees
-
Not as much of an issue for older ppl, but they have a limited budget and need to pick which to subscribe to (bias-prone)
-
-
Not always catered to what they want/need (ie. out of the region, not specific to gender-based issues, etc)
-
Aggressive/hostile communities, especially for women
-
Professional/home lifestyles = less time
-
Unreliable sites, even if catered to interests
Persona
Carissa
Age: 35
Occupation: Housewife & online business owner
Location: Austin, TX, USA
Current content feeds: Lifestyle (parenting, cooking, couponing), social (Instagram and Facebook)
Daily Routine:
-
Drop off and pick up kids from school
-
Work from home from 8 am -2 pm
-
Prepare dinner, help with HW, complete other chores
-
Small leisure time when spouse arrives home from work
-
Rest and digital leisure after dinner and until bedtime
Moodboard
Style Guide
Low Fidelity Prototype
High Fidelity Prototype
Welcome page
-
Other newsfeeds which market themselves as personalizable but often require lots of setup from the user (ie. Reddit’s subreddits, Twitter following, invisible algorithms)
-
Scoop is intended to use location as a starting point, then update along with user's interests.
Content feeds
-
Other newsfeeds which market themselves as personalizable but often require lots of setup from the user (ie. Reddit’s subreddits, Twitter following, invisible algorithms)
-
Scoop is intended to use location as a starting point, then update along with user's interests.
Personalification
-
Through the sidebar, user can view followers and contribution
​​
-
User can also edit account information and customize settings
​​
Community
-
User can sort news easily based on preference
​​​​​​
-
News in multimedia forms outside of plain text
​​
-
Get users to develop healthy news consuming skills by encouraging user-made commentary and engagement
​​
-
Sharing and commenting are also encouraged